Having a fundraising strategy was always important and a factor that determined the success of any organization, but during the Corona Crisis it has become even more evident that it is crucial. Without a fundraising strategy, organizations are not equipped to weather the difficult times and to keep fundraising even when the available funds get scarcer. If you want to succeed in the future, your organization needs a fundraising strategy!
A good fundraising strategy will answer the following questions:
- How did you conduct fundraising in the past and which lessons can you learn from it?
- Where do you want to go in your fundraising? What are your financial needs?
- How do you want to get there?
It will also equip your organization with a work plan for all tasks related to fundraising and will ensure that everybody knows their responsibilities. It will determine if your fundraising is on stable feet, or if you need to extend it to deal with a future crisis. Especially in these times where people are scattered all over while doing home office and communication can be an issue, such a strong plan is going to help you to still grow strong!
In this free course, we will discuss the plus points of having a strategy and the most important steps you have to take to put one in place. You will learn to understand why the success of an organization – particularly in times of crisis like the current one – is so closely tied to strategic thinking within the organization and how you can take advantage of that.